Google My Business Listing – Overview
Many SEO professionals are now accepting that the a Google My Business (GMB) listing is a very important first step in any local SEO strategy.
What is a Google My Business listing? Well, it is actually a free tool that has been developed specifically for listing on Google and can include information about their company, like their address, phone number, business hours, relevant photographs and types of payments accepted.
Additionally, over recent months, Google has added some great features to Google My Business that companies should take advantage of that enhances their Google My Business listing and helps to grab peoples’ attention — and can increase how you rank in local search results.
Many businesses claim their Google My Business listing and then, once their GMB has been verified by Google, they tend to forget about it thinking that there is no need to do anything further. This is a BIG mistake. What most businesses don’t realize is that there are a number of other features Google gives them that they can use to optimize their Google My Business listing and several reasons why you should frequently check your GMB listing to ensure that its accuracy stays intact.
In fact, a company’s GMB listing is both organic and pro-active and should be checked frequently to ensure accuracy as other people (including business competitors) can make changes to the GMB through the “Suggest and edit” feature that is seen on every GMB listing. On this basis, businesses must ensure that their GMB details stay accurate an up-to-date at all times.
Google My Business Listing Optimization Service
So, from the information above, it can be clearly seen that for local businesses, one of the best tools you have is a Google My Business listing or, more accurately, a fully optimized GMB listing as this will truly enhance their exposure in the local search results (SERPS).
There are numerous ways to fully optimize any Google My Business listing and it does take some knowledge and time to do it correctly. i.e. In a way that Google will see and recognize and then rank your listing higher as a result.
Petes Digital Media specialize in creating, claiming and optimizing Google My Business listings and offer a very affordable service that most often will result in the Company’s GMB showing up in the Google My Business 3-pack (sometimes referred to as the GMB box) that receives 65% of all search traffic . This increase in traffic will significantly increase call, customers and sales.